CHORUS COLLECTION.

Why a new soft seating line?

In the post Corona era, the need for flexibility in the office has taken on a new dimension. Instead of being a place where people routinely spend time, the office has now become a place where only certain tasks are performed.

The new purpose of the office is to provide inspiration and strengthen cultural ties: learning, meeting clients and colleagues and stimulating creativity and innovation.

With the Clark, Studio, Cabin and Elements collections, Conceptual already has a comprehensive range that meets those needs.

Because of the weight and size of the modules however, these are less suitable for organisations that need to be able to respond effectively to ever-faster changes in the outside world and inside their own organisation.

They want to use inspiring but quickly adaptable furnishing elements in an agile working environment.

This consideration was the starting point for the development of a new collection with following main criteria in the design brief:

– inspiring design

– visible and tangible comfort

– flexibility

– modularity

– mobility weight saving

– durability